AggyRedd415

When people start to build a Personal Training Business they just want to get personal training clients... nothing fancy. Just customers... ones that pay preferably so specialising in a particular area doesn't cross their minds marketing systems for personal trainers.

Should you choose any other read up on marketing (which I would recommend you do) you'll hear that you must specialise and "If you attempt to appeal to everybody, you'll interest no one" such sayings have truth but are not beneficial to you when you are beginning so I'm going to make an effort to expand on them to give it more meaning in your marketing

When you generalise (try to attract everyone) you:

Don't have any real focus in your personal trainer marketing programs, your materials really are a little woolly and don't address a specific program that your potential client base has

You won't know how to start with your marketing yourself as a personal trainer in the event that you help anyone who wants to tone up and shed weight, where do you go? But if you help bodybuilders with their 16 week contest preparation, or office workers with back pain, or first-time half marathon runners making use of their 12 week training, or new mums with weight loss. You will find out where they congregate on the web and offline, write your marketing in accordance with them and make it specialist