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Facebook Places, Facebook's location-based feature that launched in August of 2010, allows Facebook users to virtually "check into" a physical location mobile fitness marketing using their smart phone. The objective of a virtual register is to share your physical location with your friends on the internet in order that they might have a chance to meet up with you face-to-face. Facebook Places is a competitor to other location based services such as Foursquare and Gowalla but has recently proven itself to be more powerful from a mobile fitness marketing systems standpoint.

Businesses have now been quick to use fitness email mobile marketing tool because of its low cost to no cost operation fee along with its ability to help a brand go viral. Every user check in equates to a profile update and on average a chance for hundreds of Facebook users to note that update. Quite simply every user check in acts as an advertisement on Facebook for others to see. (Here is definitely an example below)